Fred opened his first automotive shop in Italy when he was 19. When presented with the opportunity to move to the New York area and work on European-manufactured performance race cars, he jumped at the offer. Shortly thereafter, Fred began working for various foreign luxury automotive dealers.
Fred loved his work, but was dismayed with the level of service provided by the dealership service departments for which he worked. In 1982, he opened Fred Sonsini, Inc., in the hopes of providing his clients with the best service that could be found in the Montgomery County area.